Contemporary propagandists often referred to as doctors of spin, are highly criticized for misleading their audiences in order to achieve a specific and desired outcome on behalf of their client. Propagandists and the very notion of propaganda were not always viewed in such a contemptuous manner. In fact, propaganda – which dates back to 1622 when the Roman Catholic Church was attempting to broaden the reach of its religious doctrine – became associated with deception and immorality following the First World War. It is therefore not surprising that much of the contemporary literature on propaganda examines the concept in the context of military operations and training exercises or describes propaganda techniques using traditional war terminology.

The objective of this paper is to dissect the concept of propaganda – examining the mediums used for communication, its functions, and its constitutive features – in order to situate the concept of propaganda as a form of mass communication and therefore differentiate it from other forms of mass communication.

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